AWO Mittelrhein annual report – print & digital combined for maximum transparency
AWO Mittelrhein Annual Report – An overview
Print & digital perfectly combined – the 2020-2023 annual report
CRENEO has developed a future-proof annual report for AWO Mittelrhein for the years 2020-2023 – both in print and digitally. Our approach: a modern, visual design that conveys the organization’s values beyond the numbers.
The reduced print version focuses on the essentials, while the digital edition at geschaeftsbericht.awo-mittelrhein.de presents all content in detail and interactively. QR codes seamlessly link the two formats. The result is transparent, accessible and sustainable reporting that is also scalable for future editions.
Design with identity
A strong color concept for a clear visual language
The annual report uses the basic colors of the AWO Mittelrhein to support the organization and structure of the graphics. Different gradations of these colors create a clear hierarchy. Particular attention was paid to accessibility to ensure optimum readability.
Structure meets design
The square as a central design element
A special feature of the AWO Mittelrhein annual report is the consistent use of squares as design elements. They symbolize stability, order and a modern, functional aesthetic. The clear grid structure of the content creates a tidy, reader-friendly layout that makes information easy to grasp. At the same time, the squares give the report a unique visual identity that fits seamlessly into the design world of AWO Mittelrhein.
A new interpretation of reporting
Illustrations with subtle echoes of data & analysis
The illustrations combine informative content with a visual narrative that picks up on the reporting system. Subtle background graphics such as diagrams and graphs give the images formal depth without conveying concrete data and emphasize the documentary function of the report.
Core aspects of social work are presented in a modern, abstract form, creating clear, appealing visual worlds. Discreetly incorporated diagrams refer to the reporting system in terms of design. This combination of illustration and data-inspired design emphasizes the professional character of the publication without losing sight of the social dimension.
Orientation through visual clarity
Icons as signposts in the AWO Mittelrhein annual report
The iconography follows a clear design principle: it serves not only as a visual element, but above all as a functional aid that makes it easier to navigate and structure the content. Reduced, geometric icons visualize central subject areas and enable quick orientation within the report.
Seamless connection
QR codes as a digital bridge to the entire annual report
The print version of the AWO Mittelrhein annual report provides the most important information in condensed form. Those who want to delve deeper can access the detailed digital content directly via integrated QR codes. By simply scanning them with a smartphone, readers can access interactive reports, expanded tables and additional media content. The result is an intelligent symbiosis of analogue and digital communication that optimizes the flow of information and creates a seamless user experience.
Print remains essential
The printed version as a compact overview
The print edition of the AWO Mittelrhein annual report follows a clear principle: reduced content, but maximum informative value. Complex issues are condensed to the essentials without losing information value. It offers quick orientation for readers who want to get a first impression of the developments at AWO Mittelrhein – with the option of switching to the comprehensive digital version at any time via QR codes.
Interactive, intuitive and barrier-free
The digital annual report – more than just a PDF version
The digital version of the AWO Mittelrhein annual report goes far beyond a simple PDF image. It offers an interactive, dynamic platform with structured tables, clickable diagrams and user-friendly navigation – all optimized for all devices. This allows readers to access the topics relevant to them and obtain comprehensive information about the activities and developments of AWO Mittelrhein from 2020 to 2023.
A successful annual report for the AWO Mittelrhein
Innovative, well thought-out & perfectly networked
Thanks to the clever combination of print and digital, the AWO Mittelrhein annual report offers a new level of transparency and user-friendliness. The clear design, structured information transfer and interactive integration make it a modern and effective means of communication.