The primary target audience is government officials and aid organisations. Inspired by the richly shaped clothing of the inhabitants, a distinctive pattern was developed. The flexible pattern design permeates all communication channels. The colour code is based on the colours of the Senegalese flag. The character of the font family forms an exciting contrast to the geometric shapes of the pattern design.

The logo was awarded a prize in the new edition of the WOLDA – Worldwide Logo Design Annual 2017 – competition. Detailed information about this case is available here.