“No Seal, no Deal” – New communication campaign by VdS and BHE: Focus on the security of modern technology
VdS Schadenverhütung GmbH (VdS) and the BHE Bundesverband Sicherheitstechnik (BHE) have launched the “No Seal, no Deal” communication campaign to highlight the differences between genuine security technology and convenience-oriented smart home solutions.
In an increasingly connected world, security is becoming more and more important, but not every technology that makes the home smarter also offers adequate protection. The aim of the campaign is to raise awareness of certified security solutions and highlight the risks of unsecured technologies.
VdS Schadenverhütung GmbH (VdS) and the BHE Bundesverband Sicherheitstechnik (BHE) have launched the “No Seal, no Deal” communication campaign to highlight the differences between genuine security technology and convenience-oriented smart home solutions.
In an increasingly networked world, security is becoming more and more important, but not every technology that makes the home smarter also offers adequate protection. The aim of the campaign is to raise awareness of certified security solutions and highlight the risks of unsecured technologies.
Aim of the campaign: raising awareness of certified security technology
The “No Seal, no Deal” campaign aims to inform a wide audience about the risks of unsecured smart home devices and make it clear that convenience functions are no substitute for genuine security solutions.Only certified security products can prevent dangers.The campaign therefore emphasizes the need to distinguish between convenience and security and to pursue a professional security strategy.
Creative implementation by CRENEO
CRENEO has created a concise visual identity for the campaign. The essential elements are:
- Campaign logo: A unique logo as a recognition feature of the campaign.
- Animatics: Animated content for digital channels that illustrate the risks of unsafe technologies
- Social media posts: Concise posts that present the topic of security technology in relation to smart home devices in an emotional and understandable way.
- Stickers and Edgar Cards: Handy giveaways that playfully spread the message and serve as a reminder.
Uniform design for maximum effect
CRENEO has developed a clear, uniform design concept that coordinates the visuals and content of all the campaign’s communication media. The various formats reach traditional and digital target groups and illustrate what real security technology means and why it makes a decisive difference compared to smart home solutions. CRENEO has also been in charge of VdS’s corporate design for years and ensures a uniform appearance in all media.
Smart home: convenience meets security risks
The campaign emphasizes that smart home technologies are primarily aimed at convenience and should not be seen as security solutions. Networked devices such as smart thermostats or loudspeakers may offer convenience, but without adequate security measures they are potential security risks. The VdS and BHE campaign emphasizes the importance of preventative measures and advises that smart home technologies should be used and protected with caution.
Conclusion: Certified security as standard
The “No Seal, no Deal” campaign by VdS and BHE makes it clear that design and content must work together to anchor the topic of security in the public’s mind. With the support of CRENEO, a memorable campaign was created that promotes awareness of genuine security technology. Only certified products offer reliable protection – smart home technologies, on the other hand, should be integrated in a targeted and security-conscious manner in order to combine convenience and security.
#NoSealNoDeal
#DesignFürSicherheit
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