Successful cooperation in the development of the FUNKE Mediengruppe brand portal
Since 2018, CRENEO has been supporting FUNKE Mediengruppe in the comprehensive design and continuous development of its brand presence. The latest result of this collaboration is the innovative FUNKE Mediengruppe brand portal, which serves as a central tool for efficient brand management. In a process lasting several months, a foundation was created that paves the way for future-proof and digital brand management.
Efficient access for over 4,500 employees via the FUNKE Mediengruppe brand portal
The new digital brand platform offers over 4,500 employees centralized access to all important brand parameters. With the help of single sign-on (SSO), employees have simple and secure access to brand resources. This centralized administration reduces errors and significantly increases efficiency. By organizing brand resources centrally, employees save valuable time and can significantly reduce their workload. External service providers can also access selected brand portal content via a registration process.
Modularity and flexibility of the FUNKE Mediengruppe brand portal
The portal has a modular structure and therefore offers maximum flexibility. The system can be easily expanded and adapted to the changing requirements of the company. This scalability is a decisive factor in ensuring the portal’s long-term efficiency and innovative strength. The FUNKE Mediengruppe brand portal will therefore remain an indispensable tool for managing the brand strategy in the future.
Management of over 550 product brands
A major step forward in the development of the FUNKE Mediengruppe brand portal was the introduction of a tool that supports the management and structuring of over 550 product brands. An intelligent search function with a variety of filter options guides users quickly to their destination. This tool plays a key role in the digital transformation of FUNKE’s brand management.
Integrated analysis tool for data-based decisions
The FUNKE Mediengruppe brand portal has been expanded to include a powerful analysis tool. This tool helps the FUNKE brand team to check the efficiency of the brand portal and to optimize the brand portal based on the generated data in order to improve the user experience.
The FUNKE Mediengruppe brand portal as a driver of digital transformation
The brand platform is a prime example of innovative and future-proof brand management. CRENEO is proud to actively support this process and play a key role in driving the digital transformation of FUNKE Mediengruppe. With a clear focus on efficiency, automation and flexibility, the brand portal is ideally equipped to successfully meet future challenges in brand management.
Conclusion
The FUNKE Mediengruppe brand portal sets new standards in digital brand management and offers over 4,500 employees a central platform for the efficient management of over 550 product brands. The modular structure ensures flexibility and enables easy adaptation to future requirements. In addition to a powerful analysis tool that supports data-based optimization, other functions have also been integrated that significantly increase the efficiency of brand management – including automation tools for PowerPoint applications. These features contribute significantly to optimizing workflows and minimizing errors.
CRENEO took over the complete conception and realization of this project and made the FUNKE Mediengruppe brand portal an indispensable tool in the digital transformation. With this portal, FUNKE Mediengruppe is ideally positioned for the future and ready to successfully face new challenges.
Take your brand management to the next level – with CRENEO!
You too can benefit from the advantages of efficient brand management. Contact CRENEO and find out how we can drive your digital transformation forward together!
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