T O P
1A Motorbid – Brand Identity

The 1A Motorbid Brand Design: Flexible in use and easy to handle.

The development of the basic visual parameters was to meet the company’s technological demands. For this purpose, a colour world was developed that works with a primary blue palette. Yellow as an accent colour breaks the monotony and creates tension. The colour spectrum is flanked by secondary colours, which are primarily used in the web app. An independent icon set was developed for the extensive range of services.

The house font Oxanium impresses with its good legibility in small sizes and unfolds its futuristic characteristics in large texts. The imagery also reflects the company’s technological and future-oriented aspirations. All in all, all the individual design elements create a highly independent and modern appearance that clearly stands out from the competition.

Flexibles Brand Design – 1A Motorbid – Corporate Design – Brand Design – Bildwelt – Ikonografie
Flexibles Brand Design – 1A Motorbid – Corporate Design – Brand – Design – Bildwelt – Portrait

Colour world

Primary Colours | Analogue & Digital

Flexibles Brand Design – 1A Motorbid – Corporate Design – Interface Design – Brand Identity – Farbwelt – Primärfarben – Analog und Digital

Secondary colours | Digital

Flexibles Brand Design – 1A Motorbid – Corporate Design – Interface Design – Brand Identity – Farbwelt – Primärfarben – Analog und Digital
Flexibles Brand Design – 1A Motorbid – Corporate Design – Brand Design – Bildwelt – Ikonografie

Colour world

Primary Colours | Analogue & Digital
Flexibles Brand Design – 1A Motorbid – Corporate Design – Interface Design – Brand Identity – Farbwelt – Primärfarben – Analog und Digital
Secondary colours | Digital
Flexibles Brand Design – 1A Motorbid – Corporate Design – Interface Design – Brand Identity – Farbwelt – Primärfarben – Analog und Digital

Iconography

Image world

The visual language is futuristic, clearly structured, uniform in colour and flanked by the accentuated colour yellow

Image world

The visual language is futuristic, clearly structured, uniform in colour and flanked by the accentuated colour yellow

Image world

The visual language is futuristic, clearly structured, uniform in colour and flanked by the accentuated colour yellow

Flexibles Brand Design – 1A Motorbid – Corporate Design – Interface Design – Brand Identity – Bildwelt – Auto – Fahrzeug – Streifen
Brand Identity Entwicklung – 1A Motorbid – Corporate Design – Corporate Website – Interface Design – Digitaler – Fahrzeughandel – Bildwelt – Fahrzeug – Auto – Lineare Vektorelemente
Linear elements, geometric shapes, pots and icons cite the company’s technological focus as design elements.
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The 1A Motorbid brand design supports and promotes the company’s technological claim.

Alexander Willuweit
Managing Director / Creative Director,
CRENEO

Brand Identity Entwicklung – 1A Motorbid – Corporate Design – Digitaler – Fahrzeughandel – Auto – Fahrzeug – Visual – Interface Design

To Digital