New communication campaign for BHE and VdS
New communication campaign for BHE and VdS
New communication campaign for BHE and VdS
Initial situation
The new communication campaign for BHE and VdS, officially “No Seal, no Deal”, was launched by VdS Schadenverhütung GmbH (VdS) and the BHE Bundesverband Sicherheitstechnik (BHE). In an increasingly digitalized world in which security technology is becoming more and more important, many households rely on smart technologies that often do not meet the necessary security standards. The aim of the campaign is to highlight the risks of insecure devices and emphasize the importance of certified security solutions.
Cooperation seal
At the heart of the campaign is the new cooperation seal, which symbolizes the collaboration between VdS and BHE. The message is clear: Only certified products guarantee genuine security. The “No Seal, no Deal” seal serves as a guide for consumers and shows at a glance which technologies are trustworthy.
Campaign visuals for the new communication campaign for BHE and VdS
The campaign was supplemented by creative visuals that strikingly point out the risks of insecure solutions. The message is conveyed emotionally with charming and humorous motifs such as the raccoon that encounters unsecured smart home security technology or a “slumbering watchdog” as a motion detector.
The central elements include:
- Visuals: High-quality illustrations and humorous depictions, such as a man with a surveillance camera for a head.
- Social media content: Concise posts that appeal to the target group emotionally.
- Print products: Edgar Cards and stickers to spread the message offline.
In the application
The campaign is played out via various channels:
- On social media platforms such as LinkedIn.
- Through printed materials that communicate the topic of safety in a playful way.
- With animated content that highlights the differences between untested product solutions and certified technology.
Animations
Result of the new communication campaigns for BHE and VdS
The “No Seal, no Deal” campaign has already attracted widespread attention after a short time. The humorous presentation of serious topics ensures a high recognition value and effectively raises awareness of the importance of certified security solutions. The cooperation between VdS and BHE is perceived as a forward-looking step in the field of security technology.