New corporate website for 29FORWARD
New corporate website for 29FORWARD
Initial situation
29FORWARD, a company specialising in future-oriented data-driven solutions, commissioned CRENEO to design and implement a new corporate website. The challenge was to develop a modern, high-performance and user-friendly website that clearly reflects and optimally communicates 29FORWARD’s digital brand identity. The aim was to create a stronger digital brand management and to provide the site in a 3-language implementation. The focus was on UX/UI design and a clearly structured, intuitive user navigation to ensure an optimal user experience.
The importance of the 29
Colour scheme
Existing colors
29 Orange
29 Anthracite
White
Grey
+
Extension
29 Yellow
An additional colour was integrated for the new 29FORWARD corporate website, which both simplifies navigation through targeted highlighting and enhances the overall impression. The new colour scheme creates a more technical look and harmoniously breaks up the dominant orange tone. In addition, a high proportion of white has been introduced, giving the site a modern and airy design.
Gradients
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Animated visuals to differentiate the service offerings
On 29FORWARD’s new corporate website, each service area was assigned its own animation. These animations loosen up the page layout and contribute to the structured presentation of the various services. The animated visuals strengthen the user experience.
Basic design language
Data-driven pixel look as visual identity
A pixel-based look, inspired by digital data, gives 29FORWARD’s new corporate website a distinctive identity. This design picks up on central brand elements such as data visualisation and infographics, which supports the positioning as a modern, technical company. Bevelled corners and digital elements reinforce the connection to the figurative mark and create a uniform appearance that clearly and uniquely characterises the corporate website
Image world
Result
29FORWARD’s new corporate website impresses with its modern, technical aesthetics and improved performance. One of the most striking changes is the newly introduced colour palette, which has been deliberately expanded to include an additional colour. This not only provides better orientation and highlighting in the navigation, but also gives the site a more technical, relaxed look that skilfully complements the strong orange. The overall colour scheme has been rebalanced, with a greater use of white areas, giving the site a fresh and modern appearance.
CRENEO developed customised animations for each service area in order to optimally present 29FORWARD’s diverse services. These visuals create a clear structure and at the same time provide a playful, relaxed atmosphere. Other visual highlights include the pixel-inspired look and the bevelled corners, which allude to the data-driven figurative mark and visually reinforce the brand. These elements pick up on the themes of data visualisation and infographics and give the site a distinct, recognisable identity.
Thanks to a carefully planned virtual workshop and intensive collaboration, a corporate website was created that authentically presents 29FORWARD as a modern, digital company and fully meets the demands of contemporary digital brand management.