Corporate Design & Microsite
Corporate Design & Microsite
Initial situation
66 percent of all Germans do not have a will
This means that assets are in free fall in the event of death and are determined solely by (the) law. Surviving dependants often inherit chaos and strife. Most of them do not dare to deal with death at an early stage and to settle their assets in good time. The erbrechtsmobil takes on this problem and creates solutions for a very exclusive target group: the high-level landyachters. Attorney Gabor – himself a passionate mobile traveller – advises at eye level by conducting initial discussions directly on site. CRENEO developed an independent image for this, which can be found, among other things, in a microsite specially developed for the advisory service.
Picture-word mark
Logo
The owl – mobile, clever and agile – forms the central basis of the appearance. The design language of other design parameters is derived from the logo. This is accompanied by a strong character word mark. The font used also functions as the headline font style in further communication measures.
Typography
The contrast between the 2 defined fonts ensures a modern and businesslike brand appearance.
Colour world
The reduced colour spectrum is used alternately over a large area and thus gains in conciseness and boldness.
The central approach of the concept is fact-based storytelling. Current statistics on inheritance and wills underline the relevance of the topic for the exclusive target groups.
Iconography
The micro-animated figurative mark flanks the content of the microsite in a specially developed icon set.
Illustration world
The linear illustration world condenses design spaces without appearing cluttered. The black-and-white imagery with partial orange colouring underlines the reduced appearance and blends homogeneously into the overall appearance.
The linear illustration world condenses design spaces without appearing cluttered. The black-and-white imagery with partial orange colouring underlines the reduced appearance and blends homogeneously into the overall appearance.
Image world
Large headlines, a high proportion of calm areas, striking images and a multitude of micro-animations ensure an informative and entertaining appearance.
An experience in every viewport – the new erbrechtsmobil brand.
