Digital brand management redefined: The FUNKE brand portal
Initial situation
Decentralised data complicates brand management
Before the introduction of the FUNKE brand portal, brand-relevant data was scattered across various systems. This led to inefficient processes, high costs and wasted time. With the FUNKE brand portal, all design parameters have been centralised in one place. Internal and external stakeholders have quick access to relevant information and resources, which increases efficiency and reduces costs.
All in one place
Consistent brand communication
The portal ensures that employees have access to current and relevant materials such as guidelines, logos, colour sets and presentations at all times. This minimises errors caused by outdated content and promotes a consistent brand presence. Uniform communication is ensured by the centralised provision and maintenance of all corporate design elements. Find out more about the FUNKE corporate design here.
Product Brand Manager
Simplified processes
The integration of a product brand manager within the FUNKE CI platform revolutionises the way we work. All product brands and company data are recorded so that stakeholders can search specifically and retrieve relevant information efficiently. This saves time and increases clarity.
Goal
Driving forward the digital transformation of the FUNKE brand
Driving forward the digital transformation of the FUNKE brand
The FUNKE brand management tool in figures
Modernised PowerPoint design for FUNKE
In the course of creating the FUNKE branding tool, CRENEO revised the design of PowerPoint presentations. Clear, modern layouts ensure a fresh and structured presentation that emphasises the brand’s recognition value. Uniform design elements such as logos and colour schemes strengthen the corporate identity. Optimised for print and screen.
Automated document generation
Efficiency at the touch of a button
The FUNKE brand platform enables the automated customisation and generation of PDF documents. Customised data such as contact persons and contact details are inserted automatically. The standardised integration of logos and other design elements ensures professional results without manual errors.
Result
Optimised brand management with a central tool
The FUNKE brand portal sets new standards for digital brand management. Logos, templates and images are available centrally at all times, making it much easier to manage brand resources. Uniform design standards promote a consistent brand presence, while the optimised processes accelerate creativity and collaboration. The FUNKE brand portal also emphasises the digital innovative strength of the FUNKE Media Group, one of the largest media groups in Germany, and sustainably strengthens its digital orientation. Discover how the FUNKE brand portal can revolutionise your brand communication – contact us for more information!