T O P
VdS Schadenverhütung – Corporate design

The corporate design in application

The orchestrated design results in a highly flexible and contemporary corporate design. The visual language runs through all communication channels and media and ensures a strong and consistent image.

Brochures

VdS publishes a variety of communication and advertising materials every year. In future, all print products will appear in a uniform and orderly structure.

For example, CRENEO designed and implemented a comprehensive communication package for the new and innovative VdS cyber security protection system.

A strong key visual forms the core of the communication. A mix of measures consisting of a bilingual product film, a compact product brochure, an eye-catching trade fair branding and other digital communication solutions adequately introduce the new VdS product solution to the market.

Umfangreiches Corporate Design – VdS Schadenverhütung – Brand Design – Abbildung – Broschüre – Cover – Illustrationsdesign – 3D
Umfangreiches Corporate Design – VdS Schadenverhütung – Brand Design – Abbildung – Broschüre – Exemplarische Innenseiten – Illustrationsdesign – 3D

Uniform across formats

Whether landscape, portrait, square or round. The flexible corporate design covers all format requirements simply and easily.

Corporate Design Anwendung – VdS Schadenverhütung – Faltblatt – Flyer – Broschüre – Illustration – Animation – Naturgefahren
Corporate Design Anwendung – VdS Schadenverhütung – Flyer – Wickelfalz – Illustration – Animation – Naturgefahren

This ensures a uniform appearance in all media.

View

Within the framework of VdS brand management, CRENEO designs and realises a large number of product and image advertisements.

CRENEO also takes care of the format adaptation for various communication campaigns. The new corporate design allows for an uncomplicated and quick adaptation and at the same time consistently maintains the new image.

Corporate Design Anwendung – VdS Schadenverhütung – Leitsysteme – Fahne – Corporate Branding
Corporate Design Anwendung – VdS Schadenverhütung – Anzeige A5 und A4 – S+S Report – Magazin – Illustration – Cyber Security – Düsseldorfer Marken- und Designagentur

International brand management

CRENEO conceives, creates and manages communication work for a wide range of target markets.

Word templates

Word templates have been developed for a variety of applications so that the implementation and application of the new brand design can be done easily throughout the company.

Corporate Design Anwendung – VdS Schadenverhütung – Markenführung – Wordtemplates – Word – Vorlage

As a further new design tool, illustration specifications in two-dimensional and linear form have been defined for the visualisation of complex topics. These are used statically or animated in the environment of digital media.

In the room

For a large number of national and international trade fairs, the corresponding trade fair stand design was developed and realised. This also includes the digital branding of LED surfaces within the individual exhibition stands or the conception and development of individual product films.

Corporate Design Anwendung – VdS Schadenverhütung – Markenführung – Messestand – Design – im – Raum – Messe – Essen Security

Roll-Ups

Corporate Design Anwendung – VdS Schadenverhütung – Markenführung – Roll – Ups – Posterständer

Guidance system

Corporate Design Anwendung – VdS Schadenverhütung – Corporate Branding – Leitsystem – Schilder

A guidance system was developed for the main location in Cologne. The associated specifications will be successively implemented at all other locations.

Corporate Design Anwendung – VdS Schadenverhütung – Corporate Branding – Leitsystem – Stehle
Corporate Design Anwendung – VdS Schadenverhütung – Corporate Branding – Leitsystem – Stehle

The specifications take into account, for example, the branding of stelae, flags, signs or pylons.

Certificates

The certificates include elaborate finishing techniques, such as blind embossing within guilloches and other elements, the use of foils, the use of holograms or the partial printing of special colours.

Corporate Design Anwendung – VdS Schadenverhütung – Testat – Zertifikat – Blindrägung – Guillochen – Sonderfarben – Hologramm

The result is a high-quality look and a high haptic experience.

„

The structured, fast and highly professional way of working on this complex digital project makes CRENEO the ideal partner.

Stefan Haase
Marketing & PR,
VdS Schadenverhütung

Branding tasks range all the way to the development of guidelines for locker badges.

Corporate Design Anwendung – VdS Schadenverhütung – Plakette – Metall – Schließfach – Corporate Branding
Corporate Design Anwendung – VdS Schadenverhütung – Stempel – Corporate Branding

Even the smallest design solutions, such as for stamps or seals, were taken into account in the new corporate design.

Moving image

In addition to a logo animation and the development of a sound logo, cinematic campaign flankers were also conceived and realised in the course of the various communication tasks.

IOT-Film
Cyber-Security-Film
Umfangreiches Corporate Design – VdS Schadenverhütung – Brand Design – Animation – 30 von 30 Dax Unternehmen vertrauen VdS

#003e90

#007ec3

#51aee2

#76beea

Corporate Design Anwendung – VdS Schadenverhütung – Corporate Website – Interface Design – Mobile

Corporate website

Based on an extensive analysis, CRENEO developed a new corporate website for VdS Schadenverhütung. Here, a variety of modules were developed at the beginning to cover all eventualities of the future information transfer. Formal aspects such as clarity and quick information acquisition had absolute priority. A lot of white space, clear and concise use of typography and micro animated illustrations promote the user experience.

To the corporate website
Corporate Design Anwendung – VdS Schadenverhütung – Corporate Website – Interface Design – Mobile

Business equipment and stationary

The use of the secondary brand element can be found, for example, in the entire business stationery.

Corporate Design Anwendung – VdS Schadenverhütung – Geschäftsausstattung – Sekundäres Markenelement – Briefpapier – Kugelschreiber
Corporate Design Anwendung – VdS Schadenverhütung – Geschäftsausstattung – Corporate Branding – Sekundäres Markenelement – Briefbogen – Büroklammern
Corporate Design Anwendung – VdS Schadenverhütung – Geschäftsausstattung – Corporate Branding – Sekundäres Markenelement – Visitenkarten
Corporate Design Anwendung – VdS Schadenverhütung – Geschäftsausstattung – Corporate Branding – Sekundäres Markenelement – Besucherausweise

The result is a highly flexible brand design that is simple to use, consistent across all communication channels and at the same time modern and fresh.

VdS Schadenverhütung website

Corporate website

Say hello!

hello [at] creneo.com

+49 211 544710-30

Say hello!

hello [at] creneo.com

+49 211 544710-30

Are you interested in working with us? We look forward to hearing from you.