The newly developed website architecture takes into account the company’s core business and at the same time offers additional communicative space for the newly defined business areas. All in the spirit of horizontal brand scaling.
The mega flyout gives users a comprehensive and clear insight into the company’s range of services. At the same time, the core products can be accessed directly via a quick link at the bottom of the home page header. Ergo: 1 click to the user-relevant information.
The products offered by Wesselmann Werbung take place in public spaces. Close to people. In the middle of life. Fragments of this urban perception become part of the visual language within the corporate website.
From the beginning of the initial considerations for the new site architecture, everything was designed for a high mobile user experience. The result is a clear, informative and agile corporate website.