Good usability. High user satisfaction.
Satisfying human-machine interaction is the central task of contemporary online offerings. Intuitive interface design plays a decisive role here. Clear and unambiguous feedback within the interaction leads to a pleasant user experience. During the development of the new WKS corporate website, there were various testing phases including evaluation of the results. The resulting findings were used to optimise the final offer.
Airy header area and user-friendly mega menu
The bright and friendly entrance impresses with a clear and airy design. The colour bar as a secondary brand element supports the corporate design. Quick access boxes can be individually equipped with highlight topics. The clearly ar-ranged mega menu provides an orderly overview of all relevant subpages and can be accessed in any viewport.
The icon world of the WKS Group
An individual icon set was developed for the WKS Group. Accentuated micro animations within the web offer increase the attention and liveliness of the corporate website.
House font
Expansion of the colour world
Especially for the web presence, the existing colour spectrum fixed by CRENEO was extended by 2 additional colours. These colours are used as a transport layer or in the context of interaction feedback.
Individual filter function
The newly developed contact filter is clearly structured, easy to use on all devices and can be independently modified or expanded in the future by the employees of the WKS Group.
Buttons and badges
The controls follow a uniform language and provide feedback to the user with every interaction.
Attractive and easy-to-understand presentation of abstract content through scrolltelling
In the course of its digital offensive, the WKS Group introduces, among other things, a new marketing portal. The possible applications and customer benefits are manifold. In order to make the processes and procedures transparent, animations were designed to make the added value clearer and implemented in the website.