The Environmental Statement of the WKS Group
Initial situation
The WKS corporate policy – committed to sustainability.
Environmental protection plays a central role within the WKS Group. CRENEO has made this visible in the new environmental statement with a creative concept. Since the objective was to provide the environmental statement primarily as a digital publication, we wanted to transport the analogue, haptic world into the digital one.
Visualising haptics with paper collages
The main material of the WKS Group is paper. So what could be more obvious than to use this as a conceptual hook for the new environmental statement? For the individual chapters, symbolic and elaborately designed paper collages were developed, photographed and used as key visuals.
Chapter entry
In contrast to the factual content are the large handmade and photographed chapter covers. They tell stories and in-troduce the viewer to the following topic in interaction with the respective positioning company statement.
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CRENEO proved to be a creative, competent and reliable partner throughout the months-long development process up to the final publication. The new WKS environmental statement documents our economic and ecological goals in an appealing way.
Oliver Hensen
Management System Officer
WKS Group
Present factual content clearly and concisely
Generous pictures of the production sites, as well as linear graphics, used with a lot of free space, form an appealing design counterpoint to the factual part of the explanation.
Illustrations, icons and graphic elements flank the factual information level.
The result is an informative environmental statement that bundles all the relevant content of 5 companies on just under 90 pages and presents it in a structured and appealing way under the umbrella of a stringent concept.