Time for me.

Initial situation

Development of a new product brand for a feminine target group.

Deceleration, relaxation or simply time for oneself are basic desires and zeitgeist at the same time. Fields of applica-tion such as yoga support and encourage this need. Within this field of interest, a multifaceted product cosmos has formed in recent years. Diverse – but far from saturated. The new brand enters the market with individual and high-quality eye pillows. These can be put together individually with freely selectable flower fillings, different fabrics and 2 basic shapes.

Rapid influxes need a strong counter-pole. The core of deceleration is finding one’s resting pole or inner haven of peace – grounded and in harmony with oneself and one’s environment.

Naming

Resting pole or haven of peace means in latin: cessabit

Naming

Resting pole or haven of peace means in latin: cessabit

An idea becomes a brand.

We take this basic approach and modify the spelling, or model it more concisely, without losing the derivation alto-gether. Through the word mark is createdpartial reduction:

Colour world

A balanced colour concept that quotes the cesabi products and at the same time offers room for differentiated use is one of the formal brand design basic guidelines.

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The house font Marcellus is a serif typeface inspired by the classical Roman inscription forms. This slender font combines clarity and beauty for both screen and printed materials.

Brand Design

The sum of all brand design elements creates a balanced and harmonious appearance. The brand label allows for flex-ible use in colouring and illustration of the product categories.